KATIE GUTIERREZ PAINTER FEATURED IN ENTREPRENEUR AS ONE OF INDUSTRY'S BEST GHOSTBLOGGERS

In an article entitled "The Ghost Speaks" in Entrepreneur magazine, writer Michael Janofsky rounded up some of the industry's "best ghostbloggers" to talk about their ostensibly mysterious work. One of those writers was Katie Gutierrez Painter of Legacy Editorial Consulting.

"'Ghostwriting can have a seedy appearance: Somebody you've hired is pretending to be you,' says Katie Gutierrez Painter, a writer in Austin, Texas. 'Before I started, I saw it the same way. But you need to look at it from the business, branding and marketing standpoint. It's just outsourcing an employee to work under the name of the company.'"

For for the full article, visit Entrepreneur.com

09.02.2010. 03:57

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